The boys are missing out!

Women (and girls) are the primary targets for offensive marketing. There’s a market for clothes designed to “camouflauge” our “figure flaws”, plastic surgery to bring out the “best us”, products and implements to straighten and layer our thick, unruly (naturally curly?) hair and “add body” to straight hair. Diets for curvy gals and implants for thin ones. The “natural” woman these days is the man-made one (and I’m not talking transgender) and the un-enhanced woman is a diminished one. It’s unclear with the advances in feminism why this should be the case. That said, with equality among the sexes, why has the beauty bar for men remained the same over time or more likely declined?